Exemplar Questions for Surveys

Always ask for gender, age and occupation - this will provide you with key information on the demographic profiles of participants.

Please feel free to reword the following questions before you use them or to add some additional questions of your own.

1. What is the storyline in the advert?/What is the advert about?
2. Who do you think this advert is likely to appeal to?
3. Would you be tempted to purchase the product because of this advert?
4. What do you specifically like about this advert? / What did you like the most when watching this advert?
5. Is there anything you dislike about this advert? / What did you dislike the most when watching this advert?

• You will need to ask around 8 questions
• You must collect at least 10 responses from people who are NOT IN THE CLASS.

Top tips for surveys:

1. always ask for age, gender and occupation - this will allow you to analyse that data in greater depth but it also helps when particularly looking at how your target audience responded. The most important thing however, is to ask the right people; there is no point handing out a questionnaire about horror films to a 10 year old as their knowledge will likely be limited and their responses won't be helpful. Find and target your proposed audience in order to get the most useful data
2. before writing your questionnaire, make sure you know what you want to find out. Think about what the purpose of your survey is and always keep that in mind when forming your questions
3. work out the best way to gather responses; you may find that people react differently when responding face to face as opposed to completing a survey online
4. survey questions must be relevant; a few well-worded questions are a lot more useful than a long list of poorly-worded questions. Try to ensure that you don't ask leading questions but also ensure that you are specific and you ask a question that will provide you with useful and usable information
5. ask a range of open and closed questions but ensure you allow the respondent to leave detailed responses when you need them; if you are asking 'why' then be sure to get a reason
6. proof your own work first and then ask someone else to check it - mistakes make you look unprofessional. You should also write formally and not include any slang or colloquial language; you want those who fill your questionnaire in to be mature and sensible so you should be too.

Please note, if you use a website / web app to create your questionnaire, make sure you get the embed code, in order to put the survey on your blog, at the time of sending it out. Too often, students lose or forget their log on details and have to re-type the questionnaire later! You should obviously write down your username and password to avoid this anyway!!