TV Advert Evaluation (U30 GC4)

Blog post title: ‘TV advertisement evaluation’

Please ensure that you screen shot from your feedback and your advert throughout, to back up the points you have made in the text.

• Embed your final advert at the top of the post.
  
  
• Embed your blank questionnaire (guidance for questionnaires / surveys is on a separate post).
  
  
• Embed your PPt book of responses - you must collect at least 12 responses.
  
  
• Embed your Tutor and Peer feedback.

1. The brief
a. What was the brief?
b. What was your chosen product and how / why did you decide, as a group, to choose it?
c. Who is the current target audience for the product and who did you decide to appeal to? Why?


2. The finished product & feedback
a. How did you collect the feedback (comments / responses from others) on your finished advert from your target audience? Provide a summary of the main points.
b. Appropriateness to audience: do you think you managed to get the main message to your target audience you specified in pre-production. Would the advert have an appropriate impact on them?
c. Think about the technical and aesthetic qualities of your advertisement. Analyse your use of: mise-en-scene; camera; editing and sound.
d. Effectiveness of content: Do you think your finished advert effectively sells the product to the specified audience through its storyline/narrative?
e. What was the effectiveness of the persuasion techniques you used to sell the product?
f. Clarity of communication: what was the message you were trying to send to the target audience? What were the main techniques you used to send that message? e.g., I wanted to tell teen audiences that drinking Bovril is not just for older people so I used younger actors and hip/colloquial language to appeal to them in the hope that young audiences would identify with them.
g. Overall, do you feel your advert is fit for purpose? i.e., does it look professional and does it comply with advertising regulations? You must extract information from the ASA / BCAP code here as it will meet the requirements for Unit 2: GC1.

3. Personal reflection
a. How does the final advertisement compare with your original intentions? Reflect on your documentation, e.g., you storyboards and other pre-production, final advertisement and audience/peer/tutor feedback.
b. Self-evaluation: Reflect on how satisfied you are with your final advert. Would you do anything differently if you were to undertake the task again? Finally, evaluate your own involvement in the project.