Advertising: An Inside Look at the Advertising Industry

Questions for the documentary screening:

1. What is the purpose of advertising?
2. What is a 'target market'?
3. How does advertising work?
4. What is 'reach'?
5. What is 'frequency'?
6. What sort elements does an advertising agency spend its money on?
7. How important is the USP?
8. Why might an advertising campaign fail?